Sweeney Builders Inc. is the construction company owned by John Sweeney, my father. This new branding with a clean design style, communicates the reliability and quality of the work of Sweeney Builders. The logo is composed of a serif font and a blue-print style house design placed in the spaces around the type. The new color scheme incorporates the green from the previous logo but uses a brighter hue, and pairs it with a dark grey. Images of Sweeney Builders’ house plans are the textures for the backgrounds of document layouts. These designs were applied to a stationery set, marketing materials, and different signage. A brand style guide will explain how the new designs are to be used to keep Sweeney Builders brand uniform.
